I
Act I — The Floor
Nothing was given. Discipline first, titles later.
Before tech
01 · The Field
Singapore National Baseball Player Representative · A/B Boys Division Champion · NAPFA Gold · Babe Ruth + MLB Level 1 coaching.
Carried forward: performance culture — train, compete, coach. The same muscle that later runs esports venues and founder pressure.
1999
02 · The Helpdesk
Computer Exchange, Technical Support Engineer — servers, Active Directory, daily desktop support.
Proof: Best Service Employee of the Year 2000
Carried forward: service obsession, earned from the lowest rung at a young age — not granted by a title.
2001–2004
03 · SME Ground Truth
Dat Computer call centre → Swee Lee systems engineer: CRM, ERP, POS, e-commerce, a 7-storey building's entire network.
Carried forward: Singapore SME reality — small budgets, no excuses, systems that must just work.
II
Act II — The Giants
A decade inside the world's biggest machines — learning how #1 operates.
2004
04 · World's #1 FMCG
P&G — ASEAN Technology Consultant for SK-II, Olay, Anna Sui.
Proof: US$20M program · 170 stores · 500+ systems · 95% SLA · 5 countries (P&G ~US$350B+ market cap — context, not P&L)
Carried forward: western MNC operating culture fused with Asian market reality — fluent in both rooms.
2009
05 · The 100% SLA Floor
ST Engineering × Resorts World Sentosa — casino & hotel operations, trained 100+ engineers.
Proof: 24/7 real-time · 100% SLA (ST Eng ~US$12.3B — context)
Carried forward: zero-downtime discipline at national-landmark scale.
2010
06 · World's #1 IT
HP / HPE — Account Delivery on Singapore Government SOEasy.
Proof: S$1.3B program · 70K+ officers · 90+ agencies · CxO and minister-level engagement (HP ~US$53.6B — context)
Carried forward: mega-program governance — how a nation's IT actually ships.
2015
07 · Hypergrowth
Sea / Shopee / FoodyPOS — multi-country cloud POS expansion across SEA.
Proof: operated through Sea's climb toward ~US$22.9B (context)
Carried forward: product velocity — enterprise rigor at startup speed.
III
Act III — The Builder
Stop serving giants. Start building them.
2015–2022
08 · C-Suite Before 45
CTO GAME ONE → CTO ARENA eSports (world's largest esports hotel — 25,000 sqft, 76 gaming rooms).
Proof: career tech fund association US$68.2M
Carried forward: founder DNA — product, fundraising, GTM. The athlete now owns the arena.
2021
09 · Blockchain Rails
Co-founder / CEO / CTO, GEMS Esports 3.0 · advisor to SkyArk, Gamevolution.
Proof: US$62.5M capital pipeline · 32+ VCs · 45+ partners · 800K+ community
Carried forward: token and asset rails, consortium building — Web2 trust meets Web3 speed.
Now
10 · The AI Operator
CAITO — Quicksales.ai · Craveva · AIEE.DEV: multi-LLM, MCP, RAG, NL2SQL, agentic enterprise systems.
Where everything carried forward lands.
Every rung still runs in me.
Enterprise AI from a helpdesk kid who learned #1 FMCG culture, #1 IT governance, 100% SLA ops, founder capital, and blockchain rails — isn't theory. It's the whole climb, compiled.
Years27+
Company contextUS$440B+
Largest programS$1.3B
Tech fundUS$68.2M
GEMS pipelineUS$62.5M
LeadershipC-suite before 45