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Marketing
18 Jun 2026

AI Architecture in Marketing: Document intelligence — how Salesforce and peers deploy it

By Andy Koh

Andy Koh — AI Architecture in Marketing: Document intelligence — how Salesforce and peers deploy it

A practical look at document intelligence for the marketing sector. Architecture notes: OCR + LLM extraction into validated ERP / CRM draft records. Benchmarks and operators often referenced: Salesforce, Google.

A practical look at document intelligence for the marketing sector. Architecture notes: OCR + LLM extraction into validated ERP / CRM draft records. Benchmarks and operators often referenced: Salesforce, Google.

Industry context. AI for content, personalization, attribution, and campaign systems.

Reference architecture. OCR + LLM extraction into validated ERP / CRM draft records. Typical layers: ingestion connectors, feature/model services, policy & evaluation gates, human approval, and deploy surfaces (dashboard, WhatsApp, ERP, CRM).

Who is doing this. Operators and platforms such as Salesforce and Google illustrate patterns buyers evaluate when modernizing marketing workflows with AI.

Andy Koh angle. Same Data + AI + Deploy model used across F&B, sales agents, and multi-tenant platforms — GCP Singapore, PDPA controls, and agentic workflows with auditability.

Source: AI Architecture Digest · Curated by Andy Koh

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